Hi-Tech Driver Education is a licensed driving school in North York Toronto. They have helped thousands of novice drivers to excel their driving skills. Hi-Tech Driver Education is a government MTO Approved Beginner Driver Education Course Provider for multiple service locations within the GTA. Hi-Tech Driver Education classes are taught by fully licensed driving instructors.
Our Toronto Based Digital Marketing Company has had the pleasure of working with Hi-Tech Driver Education to develop a website that allowed their customers to retrieve information, register for classes, and pay online. This was a challenging project that turned out to be an incredible user experience for our client’s customers.
Our client wanted a website that expressed their expertise in their field, while keeping the user interface straightforward and accessible. Hi-Tech Driver Education serves multiple areas across the GTA, and wanted their website to clearly define these areas. In addition, our client wanted to assure their new customers that they are equipped for service in multiple languages, support beginner drivers and have flexible schedules. Another request was to address the need for the customer to register for training and fill out forms before they attend lessons.
During the design process, we quickly understood how important it was to create the foundation for this project, this is why we started a site map. After the site map was completed, we sat down and made sure we were addressing the needs of our client. After approval, we got to work on developing a custom UI design for Hi-Tech Driver Education’s clientele.
Hi-Tech Driver Education was voted one of the best of three rated driving schools within the Toronto area. To ensure our clients that they were getting the most powerful and user friendly experience for their customers, our team at Caiden Media opted for a completely customized WordPress design and development. This allowed Hi-Tech Driver Education to request components that were specific to their needs and to their customer base. We were able to create a highly functional and simple to use design that met all of their needs.
We’ve had an ongoing partnership since 2015. The website was completed within 2–4 weeks. However, they’re continuously handling our SEO and advertising. They increase our exposure in order to obtain new students. Caiden Media is trustworthy—you could go in with closed eyes and they’d still deliver great work. They’re serious about what they do.
— Hi-Tech Driver Education
After following through with our client’s creative vision, we have been able to present a design that merges functionality with simplicity. Hi-Tech Driver Education approached our team to redesign their website and to assist with a marketing strategy. As requested, each area within the GTA has its own landing page, class schedule, and registration forms. We were also able to integrate online payment through paypal or credit card and the ability to leave a Google review once the customer had completed their lessons. We also upgraded their web hosting to ensure a secure connection for customers who are using payment information. We also made sure that the website was designed to be viewed and utilized on any device their clients were using.
During the consultation process, it was important to our clients that their services and information could be accessed from any type of device. This is why we opted to develop a new website with a responsive mobile interface as well. Now Hi-Tech Driver Education students can easily find the information they need with the ease of use on both desktop and mobile devices.
Hi-Tech Driver Education wanted their customers to know that they are not only excellent at teaching, they are also excellent communicators. Our client wanted to showcase their achievements and excellent reviews from past customers. Caiden Media was able to highlight what they do best and promote the continuation of excellent Google reviews on their website.
During this design process, we noticed an opportunity to incorporate Local SEO practices to promote their business within local search queries. Since Hi-Tech Driver Education services multiple GTA locations, we communicated an idea to help capture the right markets. Our team at Caiden Media has an ongoing relationship with Hi-Tech Driver Education to maintain their Local SEO strategy to help increase their search visibility. We also maintain and update Google Ad campaigns and create relevant posts for our client’s Google My Business listing on an ongoing basis.
Working with Hi-Tech Driver Education was an exciting challenge for our team. This was the first time we had ever worked with a driving school, and it won’t be our last. We thoroughly enjoyed our design process and implementation of our clients request. We were able to collaborate on this project to finalize a platform that represents their excellence and professionalism in what they do best.