You can’t convince customers to buy from you if they never reach your website in the first place. That’s where SEO comes in. Implementing SEO tactics make it possible to reach customers reliably so that you can create more sales. There are many ways to do this. One key way is doing keyword research and using those keywords within your website’s content, however, what we want to avoid is overusing keywords to the point where your sentences sound artificial and do not make sense. Content writing is also paramount to success. Without content then there is no way to use keywords or even tell your customers about your business. Developing new and creative content both on the website and other platforms will keep the people viewing your website engaged. Other platforms could be social media. Everybody is using social media nowadays but the majority are of the younger generation who may be in the market for a more cost-effective option instead of buying a new car from a corporate dealership.