Plumbers naturally provide a good amount of services, so your customers should be able to read about all of them on your website. This guaranteed content provides a large opportunity to implement keywords and phrases inside. There are also other on-page SEO strategies that are considered primary features such as header tags, meta descriptions, title tags, and URL structure. Title tags and meta descriptions go hand-in-hand. These represent what customers see when they Google your website. You want to make sure your title and description tell them exactly what kind of company you are but keeping it short and sweet so it doesn’t get cut off. On-page SEO is only one side of the coin and the other is off-page. Off-page counts with brand mentions, which is when your company is referenced on an external website and back-linking, where an external website provides customers with a route to your company via direct link. Off-page SEO also relates to the social media of a business, which is another place to display good content to customers.