All good SEO campaigns begin with a website. Either building a fresh website or redesigning an outdated version, but that’s only the base. Then you fill the website with relevant content and keywords and phrases that are likely to lead to your business. For salons, the keywords could feature cities that are near your business so that when people search for a service and city, you show up. There are many services that salons can offer that customers might not know about, this provides a good opportunity to inform your customers and teach them about new services and make them comfortable enough with the process to give it a try. Take microblading as an example. Many people Google what microblading is so if the content from your website comes up explaining the process and the pros of doing it, it will make your potential customers more at ease if they do decide to come in and try it out. The best thing you can do as a business is giving the customer a good enough time that they leave a review. Your business will seem more reliable if you appear higher on Google and have reviews that show that your business is worth going to.