TikTok is an app to create videos and share them with others. TikTok now has 800 million active users worldwide. The biggest benefit to use TikTok for business is the rapid spread. Some of the categories on the app include lip-syncing, short tutorials, dancing, comedy and so much more.
One of the best examples is how well this app can spread information. That was seen with the dalgona ice coffee or “TikTok ice coffee”. This South Korean coffee was showcased by one of the app users and people quickly started recreating it and sharing it with their friends. Using TikTok for your business can create this beneficial domino effect too.
Another great example is music. People on the app obviously dance to sound and that sound becomes popular with the dance. One of the most copied dances is to Say So by Doja Cat. All it took was one girl to post her choreography to a catchy song. Many people then started copying the dance which lead to the streaming of the song as well.
Tip –> Don’t go over 15 seconds is our recommendation to not lose people’s attention
You can either be relatable by promoting your business in one of the most viewed categories on TikTok, such as viral lip-sync or post an advertisement. Either way, social media marketing is the way to go! What makes TikTok unique for businesses is that you can bring over the audience from TikTok to your other social media and vice versa. Here’s the steps to use TikTok for business
- First of all, make sure your audience is on TikTok
- Create something that will catch on and couldn’t be skipped – meaning grab their attention right away
- Add music, effects, and hashtags
You can track videos through hashtags similar to how you would on Twitter and Instagram and through the sound feature. TikTok makes it easy for businesses and users of the app. The users can search for videos through those features as well as follow the hashtag to see content relating to it.
Contact us for a free consultation to assist in improving your online marketing presence!